As part of Small Business Week, Nerland Lindsey LLP is hosting a business building seminar in partnership with Sunwapta Solutions.
The reality is that many small and mid-sized businesses in Calgary are facing tough times. Often marketing and sales budgets are the first to get cut as sales drop. Surviving in business without customers is tough, and the downward spiral continues.
Cold calling and hitting up your network over and over can be painful. What if you could build a marketing engine that reliably generates qualified leads that are more likely to turn into great clients?
We’ll look at some of the trends, tools, and results that other businesses have had. You’ll come away with a better understanding of what effective inbound marketing looks like versus the typical online marketing most companies do (that doesn’t work). Inbound marketing is not a panacea for every product or service, so we’ll look at if it is right for you. You’ll also come away with an understanding of what to measure for results. This presentation is for business owners, entrepreneurs, leaders, part-time marketers and anyone else who doesn’t have the time to live and breathe marketing every day.
Date: Friday, October 21, 2016
Time: 11:30 AM – 1:30 PM with presentation at 12:00 PM (60 minutes)
Location: Discovery Conference Room, First Canadian Centre, 350 – 7 Avenue S.W. Lower level (down the escalator from the main level lobby)
Cost: Free Event – light lunch provided